Giving you the
tools to unlock
potential

See Our Ad Products
Scroll

At every stage of the journey

Our family of mobile-first solutions allow you to achieve your objectives, whether it’s building awareness, generating demand, acquiring new leads or driving conversions.

They’ll also help you to move customers down the path to purchase, and even re-engage and retarget at key moments to build loyalty and lifetime value.

Awareness
Consideration
Intent
Conversion
Loyalty

5 ways to stop thumbs

Consider where your audience is on the path to purchase, and use a call-to-action to push them down the funnel. Here are 5 tips for making a big impact on the small screen:

  1. Go beyond clicks & likes

    Start with your business objective. Is it to drive awareness, loyalty, sales?

  2. Fight indifference with great ideas

    When you are competing with sunrises, sunsets & sun-chasers, what will make your audience stop, care, think, act?

  3. Think art & science

    Deliver compelling, relevant creative to the right people, backed by data. Your message should feel like serendipity.

  4. Earn attention quickly

    Feed-proof your video assets, draw your audience in upfront and don’t be afraid to lead with your brand.

  5. Make it meaningful

    Get emotional. Tap into the immersive, intimate nature of the mobile screen.

Build something great

Blueprint is Facebook's global training and certification program, designed to help businesses reach their own goals in their own way. Blueprint offers 3 pillars, eLearning, Live and Certification, which professionals can explore in any order, at their own pace.

Start Facebook Blueprint

Our range of ad products

Photo

Get all the feels with a single still

If you’ve got lots of images to play with, Facebook can help you find the best-performing shots to make sure your campaign is bound to stop thumbs.

Zalora Logo Sponsored
  • Comment
Maximise feed visibility with square images
Great for raising awareness

Zalora ran photo ads and link ads to showcase products while driving people to its website from mobile and desktop News Feed.

For more complete product details, visit the Facebook Business Ads Guide.

Tips

  • Use the wide creative canvas to display large, prominent images
  • Build a consistent brand voice with a unique photographic style
  • Focus copy on your brand message
Redbull Logo Sponsored
Maximise feed visibility with square images
Great for raising awareness

LG Mobile successfully revealed its new LG G5 smartphone with a series of five images and one video, to achieve over 1.7M engagements.

For more complete product details, visit the Facebook Business Ads Guide.

Video

Stop thumbs with moving images

Nothing moves hearts quite like moving pictures. And video on Facebook and Instagram gives you a powerful way to tell stories that make people stop, watch and care.

100% Pure New Zealand Logo Sponsored
-0:05
  • Comment
Bring your business to life with videos up to 120 minutes
Great for raising awareness

Tourism New Zealand used a series of 3 videos, cinemagraphs and atomised storytelling to bring their story to life and push people through the funnel.

For more complete product details, visit the Facebook Business Ads Guide.

Tips

  • Catch attention quickly
  • Consider sound on and off
  • Lead with your brand
  • Target creatively
Suumo Logo Sponsored
Bring your business to life with videos up to 60 seconds
Great for raising awareness

SUUMO, a popular real estate portal, ran a single-day campaign that reached a broad audience up to 3 times a day. By successfully reaching out to a younger audience on Instagram, it raised its brand favourability.

For more complete product details, visit the Facebook Business Ads Guide.

Link Ads

Drive an immediate response

Whether it’s making a purchase, finding out more about a product or visiting your site, get people to respond with Facebook link ads. Link ads allow you to create big and bold posts that fit right into News Feed.

Skyscanner Logo Sponsored
Shop Now
  • Comment
Send people to important sections of your website
Great for driving transactions

Skyscanner applied what it had learned from previous studies to develop clean, inspirational ads that invited people to travel smarter.

For more complete product details, visit the Facebook Business Ads Guide.

Tips

  • Add a call-to-action button to drive immediate action
  • Showcase multiple products using a carousel link ad
  • Get more engagement with video creative
Skyscanner Logo Sponsored
Learn More
Learn More
Learn More
  • Comment
Send people to important sections of your website
Great for driving transactions

Lead Ads

A simpler way to complete forms on mobile

No one likes to fill out forms, especially with thumbs on a tiny screen that loves to autocorrect. Lead ads help make the process faster and easier by automatically populating contact information like email addresses.

MINI Australia Logo Sponsored
Learn More
John Peterson
Cancel
Submit

Success

Your information has been sent.

  • Comment
Capture information from those who want to hear from you
Great for driving acquisition

MINI Australia targeted people in different income brackets who weren’t necessarily in the market. They captured customer information to help identify those most interested in their message.

For more complete product details, visit the Facebook Business Ads Guide.

Tips

  • Combine lead ads with Custom Audiences to boost your CRM strategy
  • Spice up your lead ads with video

Canvas

A new space for big ideas on Facebook

Tell your stories and showcase products in an immersive mobile experience that doesn’t require a separate microsite. Canvas gives you all the space you need to move hearts with panoramic images, carousel, video and an experience built for mobile.

Carnival Cruise Line Logo Sponsored
Tap to Open
  • Comment
Deliver a full-screen ad experience on mobile
Great for demand generation

Carnival Cruise Line ran its first Canvas ad, inviting users to scroll through the rich imagery, showing off the cruise ship, the ports of call and vacation activities.

50% of people who opened the ad scrolled through until the end. Also, the average time spent with the ad was between 135 seconds and 174 seconds, longer than the ad’s running time of two minutes.

For more complete product details, visit the Facebook Business Ads Guide.

Tips

  • Canvas ads perform better when the creative both tells a story and promotes a product
  • Include horizontal scroll elements so people can explore your story more deeply
A picture of Grand Turk
Deliver a full-screen ad experience on mobile
Great for demand generation
A lady sitting on a hammock by the beach
A view of the trees and deck chairs on a sunny beach
A couple of snorkelers smiling at the camera
Deliver a full-screen ad experience on mobile
Great for demand generation

Slideshow

Create moving ads from still images

Combine up to 7 photos to play as a simple yet captivating video. It’s ideal for delivering a smooth video experience for feature phone users and markets with low bandwidth, or for anyone who wants a faster and easier way of building a video ad.

Tang Argentina Logo Sponsored
0:00 / 0:03
  • Comment
Lightweight videos ideal for low-bandwidth conditions
Great for raising awareness

Tang Argentina ran a slideshow campaign targeting feature phone and low-bandwidth users in rural areas of Brazil and Argentina.

For more complete product details, visit the Facebook Business Ads Guide.

Tips

  • Adapt video by combining video screenshots
  • Control the video speed to create videos up to 35 seconds
  • Combine slideshow with targeting by bandwidth or device for optimal efficiency