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unlock the future of commerce
Mobile has become more than just a device. It’s where we instinctively turn first when we need something—even if it’s just to pass the time. And each time we do, we’re open to new discoveries, connections, solutions.
We’re taking a closer look at where mobile behaviour is leading the world of commerce—and what that could mean for your business.
people are different on mobile
Mobile has not only changed how we do things, it’s changed what we expect when we do things. Mobile has transformed:
We now use emojis, videos, gifs, hashtags, stickers and more.
The path to purchase now starts anywhere and goes everywhere.
We expect mobile to be expressive, immersive & immediate.
more and more shoppers are turning to mobile first
online shoppers use mobile in their path to purchase.
of omni-channel shoppers say they’ll purchase more on mobile.
of all shopping journeys contain mobile.
1Path to purchase includes browsing, discovering and purchasing
2/3Source: “Omni-channel Shoppers” by GfK, US only (Facebook-commissioned online study of 2,407 people ages 18+ who have researched online and bought 1 of 5 key categories in last 3 months), Sep 2015.
how to win in a mobile-first world
Mobile gives you the power to connect with the people you want and move them to take action like no other medium. Start with 3 basic rules of thumb:
be where they are
Reach people where they spend their time throughout the customer journey.Learn more
Drive people to buy with inspiring creative that spurs action.Learn more
measure across the funnel
Measure your true business value across the consumer journey.Learn more
get smart on mobile
Facebook and Instagram give you powerful ways to drive action and shape purchase decisions throughout the journey. Find out how to:
acquire leads quickly
Facebook lead ads make it easy for potential customers to say yes.Learn more
promote relevant products
Facebook dynamic ads display the right products to the right people.Learn more
get more from your ads
Learn best practices to unlock potential on Facebook and Instagram.Learn more